On-Shelf Availability (OSA)
You have an excellent range of products and a loyal customer base only too willing to purchase them. Your supply chain is despatching the right stock to your stores.
All of this means nothing if the stock fails to reach the sales floor, which is often the case. By providing an impartial view on on-shelf availability, Orridge empowers customers with crucial information.
The OSA service
In short, an unannounced, in-store OSA audit provides you with a shopper’s-eye view of what you offer them. You may be interested in the on-shelf availability of all products or, more typically, our teams will target a product range of special interest. This exercise is primarily designed to provide information, but action can also be taken to rectify any issues at the time and place they are identified.
Service benefits
The main benefit of the OSA service is the information it provides. Do you have an issue in this respect? If yes, further activity can help to measure the impact of any positive action you’re taking to address this. In addition, other advantages include:
- Optimal stock availability
- Heightened customer satisfaction
- Increased sales
- Stores with stock management issues are identified
- Stores become increasingly aware that OSA is a business priority
How it works
Initially a small group of stores is audited by Orridge. A small team is typically required, making the exercise very cost-effective. But there are lower-cost options available, which work alongside a planned stocktake.
These options do not provide the full benefits of a stand-alone approach, but they are very cost-effective. A bespoke reporting suite is tailored to assist you to decide if a problem exists on a scale that needs to be addressed and, if yes, some suggestions for where to concentrate further effort.
In conclusion, after trialling, a review meeting is arranged to assess whether the activity has met its objectives. The reasons for OSA issues are numerous, but with targeted activity based on reliable data action can certainly be taken to tackle them.
Other Related Services
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A variety of stocktake applications, each designed to optimise sales and store performance.
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OUR CLIENTS
See our work in practice – Orridge has a clear track record of
success with a variety of UK businesses.
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Interested in using Orridge as a stocktaker or in partnership with your existing logistics operations? Fill in the form below and a member of our team will be in touch as soon as possible!
